Verónica Casas is CEO of Blanco y Negro Music , an independent label with more than 40 years of experience dedicated to music production, editing and distribution, as well as the promotion of festivals and immersive LBVR experiences, collaborating with brands such as Tomorrowland , ID&T or EA Entertainment , among others.
Trained in Tourism (UdG), with specializations in AI and Business, (ESADE) Relationship and Financial Marketing (ESADE) and New Technologies (UPC), currently studying Law and a Master’s in Cultural and Heritage Management (UOC).
At EUMES he teaches the Music Industry subject, focused on project management in the field of music business. From the idea to the tangible project, the practical approach allows students to understand how to turn a creative initiative into a reality .